MIDDLETOWN, Conn.--(BUSINESS WIRE)--Reality Interactive, an award winning retail technology agency, today announces the launch of new AR solutions to enable retailers to go beyond ecommerce and allow ...

Sony, the creator of popular gaming console PlayStation, announced its new virtual reality headset at CES this week as the race to compete in the metaverse, a virtual world of work and play, heats up ...

The Virtual & Augmented Reality Interaction Core (VARI) provides state-of-the-art virtual reality (VR) and augmented reality (AR) hardware to perform neuroscience or social science research at the ...

Kaon Interactive, a business-to-business software company and provider of 3D interactive product marketing applications, has launched new augmented reality (AR) experiences within its High Velocity ...

Augmented reality first reached a mass audience by placing digital creatures and objects over real streets, parks, and landmarks through a smartphone screen. That breakthrough proved people were ...

Giving children a virtual/augmented (mixed) reality play set to use ahead of an MRI (magnetic resonance imaging) scan seems to ease both their and their parents' anxieties about this procedure, ...

For adults with neurodevelopmental disorders, preliminary findings reveal a positive impact of virtual and augmented reality on functional performance, according to a review published online Dec. 14 ...

For many years, healthcare delivery entailed the physical interaction between a patient and physician as a means to receive a diagnosis, medical treatment, or operative care. This changed slightly ...

The evolution of technology continues to reshape our world at a significant pace, with each innovation unlocking new possibilities and changing the way we live, work and interact. As we look to the ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...

Augmented reality, virtual reality, and XR reviews and news, from the Oculus to Magic Leap and more.

Governments worldwide are fostering the growth of the AR market through various forms of support, such as funding, research and development assistance, startup grants, and partnerships with academic ...